“An organization’s culture is revealed
and communicated through its symbols,” (Bolman and Deal, 2008, p.254). According to Bolman and Deal (2008), one of
the assumptions of the symbolic frame is, “What is most important is not what
happens but what it means.” (p. 253). The
United States Marines Corps (USMC) uses several symbols: the eagle, gold and anchor emblem, the sword, and
rank to award each marine. The eagle,
gold and anchor emblem is used to symbolize the commitment to defend the United
States (US) in air, land or sea (USMC, 2014). It represents pride, world presence and naval
traditions (USMC, 2014). It instills a sense of authority through
legitimacy. Recall that people will obey
authority when they perceive it to be legitimate, without legitimacy a leader
is powerless (Bolman & Deal, 2008, p. 343)
The sword is used in ceremonial services
as a reminder to Marines of America’s former defenders in the first battle on
foreign oil which took place in Tripoli (USMC, 2014). “Marines had marched across 600 miles of North
African desert to rid the “shores of Tripoli” of pirates and rescue the
kidnapped crew of the USS Philadelphia” (USMC, 2014, para. 8). The sword is a reminder of those who served
in the past and their unrelenting strength and determination to accomplish
their mission. This symbol helps
solidify one’s purpose and reason for serving in the USMC.
The various insignias for rank serve
to identify those who earned great levels of leadership and responsibility; it
is issued to those enlisted or in officer positions (USMC, 2014). It serves as a reminder that she/he possesses
recognizable qualities of a leader; helps gain the respect from peers; and
motivates the individual to want to escalate up in rank. If you are motivated, then you see your
position as meaningful and valuable.
According to Sharfritz,
Ott and Yang (2008), most people have a desire to have “a high evaluation of
themselves, for self-respect, or self-esteem,” (p.175). Providing opportunities to reach different
levels in the hierarchy helps satisfy the self-esteem. “When the self-esteem is satisfied, it leads
to feelings of self-confidence, worth, strength, capability and adequacy of
being useful and necessary in the world” (Shafritz et al. 2008, p. 175). The USMC uses these symbols to unite,
motivate, and create commitment to the organization to help accomplish its
mission and goals (Bolman & Deal, 2008, p. 253).
References
Bolman, L. and Deal, T. (2008). Reframing
organizations. San Francisco, CA: John
Wiley
& Sons, Inc.
Shafritz, J., Ott, S., Suk Jang, Y. (2008). Classics of organization theory. Belmont,CA:
Wadsworth
Publishing Company
United States Marine
Corps. (2014). Symbols. Retrieved from http://www.marines.com/history- heritage/symbols
United States Marine Corps. (2014). The
symbols of our corps. Retrieved from
http://www.marines.com/videos/-/video-library/detail/video_symbols


